Take a closer look at the Olympic rings. Located in the yellow ring are the McDonald's arches, and in the red ring, a bottle of Coca-Cola. These companies represent two of the 11 Worldwide Olympic Partners who have forked out incredible sums of money to fund the games and market their products alongside.

After the announcement of the 2010 Winter Games in Vancouver, Premier Gordon Campbell announced that British Columbia will be the healthiest jurisdiction to ever host the Olympic Games. Numerous initiatives have now been launched that encourage healthier living for all British Columbians. How does the influence of these two major Olympic sponsors affect the progress of these intiatives: initiatives that many argue have been designed to combat the unhealthy influence of these very companies.

Join us as we discuss how the products of McDonald's and Coca-Cola represent sport, nutrition and the active lifestlyes that the Olympics promote.

We will look into the effects of advertising on children, and how parents and teachers can help young Canadians better interpret the powerful messages that the Olympics emit.

Guests

Jennifer Gibson - Sport Dietitian - SportMedBC - a not-for-profit society, whose focal point is sport medicine and science within the provincial sport system. SportMedBC is committed to identifying, developing and promoting Best Practices in Sport Health, Sport Safety and Sport Training. We aim to coordinate access to a network of practitioners and to be the ultimate resources for all active British Columbians interested in sport activities.

Warren Nightingale - Education Content Developer - Media Awareness Network - is a Canadian non-profit organization that has been pioneering the development of media literacy programs since its incorporation in 1996. Members of our team have backgrounds in education, journalism, mass communications, and cultural policy. Working out of offices in Ottawa and Montreal, they promote media and Internet education by producing online programs and resources, working in partnership with Canadian and international organizations, and speaking to audiences across Canada and around the world.

We take a rare glimpse into some of the issues facing British Columbia's small-scale farmers and producers. With the rapid pace at which agricultural and production methods have evolved, two distinct food-producing frameworks now exist: the small scale farmer/producer, and the commodity-based ones hooked into industrial methods of production.

How does the small operation survive in this world of giants? British Columbia's Ministry of Agriculture, Food and Fisheries' - Brent Warner, speaks to members of the Kootenay Organic Growers Society on how change affects them, and how they should best adapt to this change.

This is an opportunity to look behind the scenes into the very issues that face the people growing and producing our food.

Brent Warner - Industry Specialist - Agritourism/Direct Marketing - BRITISH COLUMBIA MINISTRY OF AGRICULTURE, FOOD AND FISHERIES. Brent is a horticulturalist who has worked with the Ministry since 1980. Brent is the Secretary of the North American Farmers' Direct Marketing Association. He authored "Marketing on the Edge" - a guide for farmers/producers to assist in diversification and marketing of their products directly to the public.

Brent spoke on 02/11/06 at a Nelson-based meeting of the Kootenay Organic Growers Society. This broadcast contains audio recordings from his presentation.

(originally broadcast February 9, 2006)

Seeds are the foundation of our food supply and the building blocks of culture, community and well-being. Seeds also represent an industry of which 50% of global sales are controlled by 10 companies. The patenting and control of seeds is already a reality, but the push is now on to introduce Terminator technology - plants that have been genetically modified to render sterile seeds at harvest. This technology will prevent farmers from saving their seeds for the following season and help protect the global seed industry. We will discuss the importance of seeds, Terminator technology, and the Canadian-based worldwide campaign "Ban Terminator".

Guests

Lucy Sharratt - coordinator of the Ottawa-based Ban Terminator international campaign, an initiative of the ETC Group. Lucy has been involved with the Polaris Institute and the Sierra Club of Canada.

Terry Boehm - Vice-President, National Farmers Union (NFU) - Saskatchewan. Terry is a canola farmer in Allan, Saskatchewan.

Devlin Kuyek - Montreal-based staff member of GRAIN - an international non-governmental organisation which promotes the sustainable management and use of agricultural biodiversity based on people's control over genetic resources and local knowledge. Coordinator of the Forum on the Patenting of Life (Canada), member of the Groupe de recherche: technosciences du vivant et soci�©t�© at the University of Quebec at Montreal.

Harry Collins - Vice-President of Technology Transfer, Delta & Pine Land Company - headquartered in Scott, Mississippi, has offices in eight states and facilities in several foreign countries. Holds three patents jointly with the United States Department of Agriculture. These were the first patents on Terminator. Delta & Pine Land is conducting greenhouse tests of Terminator; is the 11th largest seed company in the world; is the largest cotton seed company in the world and produces and sells conventional and GM soy and cotton seed.